CHAPTER 19

The Only Things Anyone Ever Pays For

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Effortless Success

Marina Pearson is an international bestselling author, trainer and coach who’s done a Tedx Talk and spoken at Awesomeness Fest. She’s been on ITV, Sky TV, been featured in MarieClaire, Glamour and the Daily Mail to name just a few.

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Punching Above Your Weight

John Wilkes is the co-founder of the conversion rate optimisation agency, Somebody Digital. And one of the interesting things about John is that he’s also the creator of Hotfishin, a website that connects fishermen with fisheries (imagine a kind of ‘Airbnb for fishing’).

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The Only Things Anyone Ever Pays For

The CLARITY® Value Formula has three elements: visibility, value and clarity. Download it and the accompanying worksheet here.