“Deeper & more profound than sexuality, deeper than the longing for social power, deeper than the longing for possessions, is a basic & more universal desire in human nature; the desire for an orientation. The right direction.”
– William Sheldon, psychologist
You may already be aware that my team and I have been clarifying our message about who we are as a company and what we do. This is already having an impact on what we spend our time doing and how we do it. One of the things we’ve been looking at is the whole domain of mission, vision and purpose, so in this article, we’re going to be exploring the evolutionary power of purpose.
